![]() ![]() ![]() Unfortunately or fortunately, billboard advertising is mostly dead. In 2015, a ton of my clients still spent hundreds of millions of dollars on billboard advertising. Sometimes, big brands would even start a billboard war, like this one between Audi and BMW, which got quite a few laughs: Growing up with Indian parents, the answer to both of those would, most times, be the same: “not yet.” Why Digital Marketing MattersĪs a young kid in California, my experiences from the back seat of our car mostly alternated between: “Mom, when are we there?” and “Uh, look, McDonald’s, can we go?” whenever one of those 10-foot billboards popped up on the side of the road. It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy. ![]() ![]() Basically, digital marketing is any form of marketing that involves electronic devices. What is Digital Marketing?ĭigital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. That way we’ll be on the same page before we dive into step-by-step strategies. Well, before we go into the basics of digital marketing and even the advanced tactics, let’s first go over what digital marketing is. ![]()
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